This Is VT Website
Role: Creative Direction
Details: Promotional website
Client: Vermont Department of Tourism and Marketing
While working at: Spike Advertising
Art Direction & Development: Corey Machanic
Working off of research is always a plus. Based upon 2010 Vermont brand research, it was found that vacationers are looking for diverse experiences, unspolied landscape and warm, friendly people. This video driven website helps introduce prospective vacationers to some genuine people they just may stumble across during their visit while also providing some insider tips and ultimately driving them to the Vermont travel planner to put together their own unique Vermont vacation. This website was the Adobe Site of the Day for September 2010.