Role: Creative & Art Direction
Details: Campaign Development
Client: Planned Parenthood of Northern New England
While working at: Spike Advertising
The diverse services of Planed Parenthood mean many things to many people, but they are all connected to sex. This concept uses fun and suggestive language to draw in target audiences on a cultural level with a playful tone, and then deliver a rational payoff. The headlines all begin with, “We’re your” and end with a suggestive sexual term or concept. The matching copy pays off this introduction with information about a service or benefit that matches the headline.